You Don’t Necessarily Need To Use SEO Every Time To Increase Your Website Traffic
It is true to say that search surpassed social as the top traffic driver on the web. This does not mean that SEO is for you. There are times when a strategy won’t work for you just like that. You have a couple of ways that you can still use and drive traffic to your site.
It is okay if your aim is to drive traffic to your site. Even if you are not going to see much, you will see numbers. You could be working as a freelancer who wants to have a lot of clients. There is no point to laser target your marketing plan and only focus to have more traffic to your website. You could see your numbers increasing but not see as many clients. If you had a chance of seeing the people visiting your site, you could see people who had no interest of hiring you. You only want to get clients in your niche and you will be good to go. What you need to do is to laser target individuals so that you can get quality traffic as well as boosting the possibility of having more customers.
Even though social was outshined by search, this is not to say that social is now not useful. Most big companies are still using social in their marketing meaning that it is still useful. It is possible to see the importance of social as it is generated by the word of mouth. You might not see it going viral but has to be passed around a couple of times for it to remain. Remember that when you have something on a social platform, such as Facebook, it can be found quite a lot of times not unlike a blog post. With Instagram, it works the same way as Facebook. With twitter it is a bit temporarily because as you know, tweets have a short half-life.
You will definitely be needed to have an audience if you want your content to be amplified through social. You can make use of Facebook and this is a platform where you are going to invest in a group of people that are like-minded that fit your niche. You need to create Facebook groups. You will then have to create a content that can be shared by the group members and this is after analyzing the kind of the content that is mostly shared through.
You need also to try guest blogging. Putting links and content on major site might not help. It is advisable to look for the sites that are dedicated to your niche and then find out where your customers like to hang most of their times so this is the place where you should guest post.
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