One of the social sites that has been gaining popularity over the years is Instagram and now there are more than 1 billion people around the world using it every month. Those who are into marketing will appreciate how impressive these figures are and what they mean to their marketing efforts. However, remember that you won’t be the only person hoping to market your brand on this platform which is why you have to up your game. Nonetheless, you need to know the strategies to use in order to get a win in this process. First of all, you should start by leveraging your hashtags. It is something that actually happens on a daily basis. You can easily find your target audience through the hashtags or your posts can remain obscure. Even so, it is not just any kind of a hashtag that will do. You need to make sure they are relevant to the post, message, product or brand you are promoting. There are various ways for you to find the hashtag you are looking for. You can check here for some tools that will help you pick the best hashtags in your case. Because you will be able to check out the kind of content and hashtags your competitors are using you may also use that as an inspiration to determine the one that will suit you the best.
In addition, you have to be consistent. Consistency is essential in matters to do with positing, the tone and even branding. First of all, figure out the number of posts you wish to be putting out over a certain duration of time and stick to that. It is amazing right now that there is tools that will put out the posts for you whether you remember or not as long as you key in the time the posts need to go out and investing in such will not disappoint you. There is no denying that this saves you a lot of effort and time. On top of that, maintain consistency in your posts by taking note of the layout of the grid. You have to stick to one color palette and even the filters you are using. Additionally, you have to tap into the potential of Instagram stories when it comes to increasing engagement. You allow the users to see what goes on behind the scenes.
For artists and manufacturers, it is quite important to show the followers what you go through in coming up with the final product. If it is a video or work in progress you can post small chunks to keep them interested. On top of that, you can use Instagram stories to let your target audience know whether you will be having any sales or even promotions in the future so that they can prepare for that.